A soft drink production firm wanted to implement a cost-effective program that provided 360° Debrief Coaching to executives throughout their organization, using their own internal coaches. We designed, developed, and implemented an internal coach training program that equipped a number of the firm’s employees with the ability to be 360-degree Debrief Coaches.
The program was aimed at both “training the traines” and training new coaches with a three-day workshop. Those attending the Internal Coach Training workshop learned to interpret 360-degree feedback, develop coaching relationships, and discuss feedback – including difficult-to-hear feedback – in a manner that fostered constructive action.
The clients’ internal trainers were subsequently able to conduct additional debrief coaching workshops to involve a wider population of debrief coaches.
Coaching is about increasing an individual's knowledge and thought processes with a particular task or process. It creates a supportive environment that develops critical thinking skills, ideas, and behaviors about a subject. Although it is closely tied to training, it is more personal and intimate in nature.
The main difference between a coaching and a training is that the former is normally done in real time. That is, it is performed on the job. The coach uses real tasks and problems to help the learner increase his or her performance. While with training, learning is performed within the classroom.

