Essential Sales Promotion
Designed for:
Sales Representatives, Sales Managers, Merchandisers, (Key) Account Managers, (Junior) Brand managers, Trade Marketers, and Marketing Managers.
Objectives:
- By the end of the training the participants will be able to:
- Explain why should promote its brands
- Use available promotional mechanics to deliver the desired objectives
- Apply the way of implementing and evaluating promotions
- Build on the knowledge and skills of previous sales curriculum models
- With this workshop we provide participants with learning opportunities that will test not only theoretical understanding but also the practical application.
Duration: 3 days
Programme content:
- Definition & roles of promotions
- Promotional Planning Objectives and Evaluation
- Category and non-category examples
- Role of sales people in Sales Promotion
- Practical assignments
Learning methods:
Lessons, role-plays, group work, discussions, commercial role plays and outlet visits.
Venue: Regionally and Locally
Language: English / French / Spanish / Mandarin / Russian, other languages upon request
Group size: Minimum 8 participants, maximum 15 participants.
Organized by: HRBoosters trainers and, if necessary, external consultants.