Advanced Sales Promotion
Designed for:
Key account managers, sales managers, national account managers, (Junior) Brand Managers Trade Marketeers, and Marketing Managers of both offices and distributors.
Objectives:
By the end of the training the participants will be able to:
- Improve the return from investments made in promotions
- Make more profit for the company and your customers
- Network with regional colleagues facing the same issues and opportunities.
Duration: 2,5 Days.
Program Content
- Define the need to conduct consistent promotion planning and evaluation.
- Deliver processes for Setting promotional objectives incorporating, consumer, shopper behaviour understanding and requirement for forecasting volume, value and profitability accurately. Format for reporting the evaluation internally and externally
- he importance of having a channel strategy that Promotions are part of.
- Put promotions into context.
- The requirement for your brand teams know your channel and customer strategy and plans and make sure your customer knows your brand plans.
- The importance of communication of mechanics to the consumer and develop ways in which we can link communication to consumption.
Learning methods:
Theory presentation, discussions, visits, best practice presentations and practical sessions.
Venue: Regionally and Locally
Language: English / French / Spanish / Mandarin / Russian, other languages upon request
Group size: Minimum 8 participants, maximum 15 participants.
Organized by: HRBoosters trainers and, if necessary, external consultants.
