Essential Merchandising
Designed for:
Sales Representatives, Sales Managers, Merchandisers, Trade Marketers, and Marketing Managers.
Objectives:
By the end of the training the participants will be able to:
- Introduce merchandising skills that achieve sales and branding objectives by ensuring proper placement and allocation of merchandise materials according to guidelines.
- Understand and integrate, through a merchandising model, the essential factors such as outlet segmentation, financial analysis, shopper/consumer behavior into the merchandising decision process.
- Reinforce merchandising guidelines.
- Collect and discuss Best Practices from the participants.
- Enhance knowledge about the range of merchandise materials and corresponding tools.
- Practice the selling and implementation of key merchandising objectives via role plays and in real life.
Duration:
2 days (could be tailored and combined with Basic selling skills)
Programme content:
- Understanding The Commercial Environment and act upon this
- Understanding and using your Current Tools
- Understanding Consumer / Shopper Behavior and be able to anticipate
- Applying your Understanding To The Point Of Purchase
- Developing A Commercial Proposition and Selling The Big Idea.
Learning methods: Lessons, role-plays, group work, discussions etc.
Venue: Regionally and Locally
Language: English / French / Spanish / Mandarin / Russian, other languages upon request
Group size: Minimum 8 participants, maximum 15 participants.
Organized by: HRBoosters trainers and, if necessary, external consultants.