Sponsorship Workshop
Designed for:
Marketing Managers, Brand Managers, PR Managers, Sponsorship Managers.
Objectives:
- How to lever on regional, national or international sponsorships.
- Do's and don'ts in event management
- To develop professional skills for marketing and sponsorship Managers.
Duration: 2 days.
Programme content:
- The role of sponsoring within the total communication concept
- Sponsorships and its effect on reputation management
- 10 golden rules for successful sponsorships
- How client entertainment can give you competitive advantage
- The opportunities of international sponsorships
- How other markets and companies deal with sponsorship
- To define the dos and don'ts in sponsorship
- Legal aspects of sponsoring and fields of sponsoring (sport, music, art, culture, science, environment)
- How to create your own event and make it a "brand property".
Learning methods:
Lessons, self-study, tests, exercises, group work, discussions and master classes. A pre-course task will be part of the course.
Venue: Regionally and Locally
Language: English / French / Spanish / Mandarin / Russian, other languages upon request
Group size: Minimum 8 participants, maximum 15 participants.
Organized by: HRBoosters trainers and, if necessary, external consultants.