Essential Selling Skills
Designed for:
Sales Representatives, Sales Managers, Merchandisers, Area Managers, etc.
Objectives:
By the end of the training the participants will be able to:
- Reinforce existing selling skills in order to achieve sales objectives by making a proper sales call besides using structured sales steps and tools of selling.
- Make delegates familiar with features of their product and how to structure into 'selling benefits' of the product.
- Enhance knowledge about their company.
Duration:
3 days (will be tailored and could be combined with the workshops Essential Market Segmentation, Essential Merchandising or Essential Sales promotions)
Programme content:
- Developing expertise
- Basic customer planning tools (SWOT/objectives etc.)
- Hierarchy of customer needs
- Persuasive selling sequence
- Basic negotiation skills
- Building the commercial proposition
- Company & product knowledge
Learning methods:
Lessons, role-plays, group work, discussions etc.
Venue: Regionally and Locally
Language: English / French / Spanish / Mandarin / Russian, other languages upon request
Group size: Minimum 8 participants, maximum 15 participants.
Organized by: HRBoosters trainers and, if necessary, external consultants.