Advanced Merchandising (for key accounts)
Designed for:
Sales Representatives, Sales Managers, Merchandisers, Sales Promoters, Key Account Managers, Trade Marketeers, and Marketing Managers of both producers and distributors.
Objectives: By the end of the training the participants will be able to:
- Improve the return from the investment made in space planning decisions
- Determine the smartest ways of influencing the trade e.g. to increase the amount of space and the quality of space that your products possess
- Make more profit for the company and your retail customers
- Network with regional colleagues facing the same issues and opportunities
- Obtain a whole raft of new tools to help improve your space management productivity.
Duration: 2,5 Days.
Programme content:
- Developing a space planning vision, objectives and strategies
- Matching company assortment and space management objectives to the retailer's
- Prioritizing space planning initiatives across channels and retailers
- Getting the right data and how to work with incomplete data
- Analyzing the assortment and developing realistic assortment recommendations
- Creating a winning selling story (internally and with the trade)
- Ensuring effective store implementation - how to get ideas accepted by retailers both big and small
- Measuring space management effectiveness
- Showcasing best practices from Europe and other markets
Learning methods:
Theory presentation, discussions, market visits, best practice presentations and practical sessions.
Venue: Regionally and Locally
Language: English / French / Spanish / Mandarin / Russian, other languages upon request
Group size: Minimum 8 participants, maximum 15 participants.
Organized by: HRBoosters trainers and, if necessary, external consultants.