Essential Segmentation
Designed for:
Sales Representatives, Sales Managers, Merchandisers, (Key) Account Managers, etc.
Objectives:
- By the end of the training the participants will be able to:
- Reinforce existing segmentation skills.
- Be familiar with, on motivational needs model based, Outlet segmentation and the four different outlet segments.
- Understand what kind of activities should be done in what kind of outlets in order to use the model effectively in daily work.
Duration:
2 days (could be tailored and combined with Essential Selling Skills)
Programme content:
- Benefits of segmentation.
- Identifying current segmentation model of local market.
- Explanation of segmentation model and its relevance to local segmentation.
- Explanation motivational needs using a segmentation model.
- Explanation of the influence of the role of the product in the market and the position of their products in their market.
- Differences between the four outlet segments.
- Guidelines for activities for different outlet segments.
Learning methods: Lessons, group work, discussions, outlet visits etc.
Venue: Regionally and Locally
Language: English / French / Spanish / Russian, other languages upon request
Group size: Minimum 8 participants, maximum 15 participants.
Organized by: HRBoosters trainers and, if necessary, external consultants.